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Bang Olufsen Watering Can

Overview:

Design a watering can that embodies the chosen brand’s identity and aesthetic through its form and design elements.



Category:

Prototyping
Branding
Marketing Research


Date: Oct 2024

About Bang Olufsen




Value Proposition

Premium audio brand that focuses on cutting edge sound technology and performance with luxury Scandinavian minimalistic design. 

Target Market

High income consumers
Design ethusiasts 
Luxuary technology seekers

Competitive Advantage

Heritage and Legacy
Unique Brand Positioning 

Brand Positioning 










Luxury Lifestyle
Bang Olufsen positions itself as a luxury brand that makes wide range of high-end audio equipments from earphones, home studio speakers, television to automotive sound system



Craftmanship 
Products are built with high quality materials that are meant to last. Every product follows the Danish ethos of “forms meets function” that is designed to be ergonomic and user friendly



Innovation and Performance 
 Bang Olufsen integrates cutting-edge technology with traditional craftmanship, pushing the boundary of sound experience with pioneering audio technology

CMF Analysis



Monochronic Colors

  • Matching with the home interior palette
  • Native to the surroundings

Honesty of Materials

  • Aluminum
  • Natural Wood
  • Fabric 

Natural Finishing

  • Annodization
  • Oil Finishing
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Identifying Design Language
The iconic repeated horizontal pattern has been preserved through Bang Olufsen’s design 
Forms and Enviornment

Ideation


Prototyping











“Form Follows Function”